Google search traffic to US publishers is down over 30%. AI Overviews now answer readers’ questions without linking to your content. Social referrals have dropped. The platforms you spent years feeding are no longer feeding you back.

This study maps out what to do about it.

I have personally worked with over 1000 publishers that decided to pursue subscription revenue. As a team we looked at what was and wasn’t working. We took the lessons learned and created what we can The Publisher Flywheel, a framework to help publishers grow their audience and subscription revenue even with the next chapter of AI stealing their content.

Pete Ericson