Google search traffic to US publishers is down over 30%. AI Overviews answer your readers’ questions right on the results page now, without sending anyone to you. Social referrals dropped too. The platforms you spent years feeding stopped feeding you back.

This study is what to do about it.

I’ve worked with over 1,000 publishers who stopped waiting on the platforms and built subscription revenue instead. We watched what worked and what didn’t, publisher after publisher, and we wrote it down. It became a framework we call the Publisher Flywheel: a way to grow your audience and your subscription revenue that keeps working while AI helps itself to your content.

It’s free. Leave your email and I’ll send it to you.

Pete Ericson