It started with a magazine that refused to be a PDF.

In 2010, Dartmouth College came to us with a challenge: bring their alumni magazine online—but not as a clunky flipbook or downloadable PDF. They wanted something that lived on the web, played nice with search engines, and could be shared on social media.

That challenge became IssueM, and those early conversations became the foundation of everything we’ve built since. Yale, Middlebury, Simmons, Amherst, and others soon followed.

“Publishers needed a new way forward. We suspected—and have since proven—that digital publishing offers more revenue possibilities than most thought possible.”

Three years later, another publisher came to us with a different problem: how do you charge for content without disappearing from Google and killing your social reach? We modeled our answer after The New York Times—a metered paywall that lets casual readers sample content while converting your most engaged audience into paying subscribers.

We called it Leaky Paywall. Today, it powers subscription revenue for publishers across news, magazines, and niche content—giving them the flexibility to grow both audience and revenue without compromise.