Small Boats Monthly grew audience 20% in 30 days and converted nearly 30% of free registrations to paid by ditching PDFs for web-native issues and a registration wall.
Salem Reporter's AI events calendar drove 16,000 page views in two months, 60%+ newsletter open rates, and a 4% bounce rate. Here's what made it work.
Three steps to turn your newsletter into a paid subscription engine: free registration, separate free and paid newsletters with distinct purposes, and fearless send frequency.
Yes, people can bypass your paywall. No, it doesn't matter. The priority is growing your email list—your owned audience that converts regardless of who sneaks through.
