Episode Summary An incognito local news publisher (about 60k monthly visitors) keeps every article free, yet still pulls reader revenue. A generous registration wall (3 free articles, wall on article 4) is converting at 5.7% and brought in 2,200+ registered…
James Baldacchino on making publisher content extractable for AI search, mining your archive for assets only you can build, and owning the audience directly.
A 30-year-old home brewing magazine went 100% digital and survived. Here's the year-long plan that kept advertisers, retained readers, and turned email into the product.
One newsletter for everyone waters down your upgrade pitch. Split your list into free and premium versions so each one does its job.
Small Boats Monthly grew audience 20% in 30 days and converted nearly 30% of free registrations to paid by ditching PDFs for web-native issues and a registration wall.
Publisher Summary Keeping the subscribers you already have is the cheapest growth lever in publishing. A 5% lift in retention can drive 25-95% more profit, per Bain & Company’s classic research. WordPress publishers leak subscribers through fixable issues: plugin conflicts…
A publisher swapped one phrase on their registration pop-up. Daily sign-ups crashed from 40 to 10 in hours. The full breakdown, the benchmarks, and a framework you can copy.
How a Florida nonprofit news outlet moved past donations to a hybrid model with free registrations, paid memberships, and group subscriptions that's outperforming donation-only by far.
Two publishers tried to fix their ballooning email costs. One deleted 30,000 contacts. The other cut from daily to weekly. Both lost paid signups within weeks.
Salem Reporter's AI events calendar drove 16,000 page views in two months, 60%+ newsletter open rates, and a 4% bounce rate. Here's what made it work.
Google’s AI is filtering your traffic. While search clicks are dropping, reader intent is rising. Here are four moves to capture high-value subscribers and grow your revenue.
Dylan Redekop of Growth Currency shares how traditional publishers can apply newsletter creator tactics: cross-promotions, reply tracking, lead magnets, and drip sequences that convert.
Most publishers aren't emailing enough. Four newsletter cadences from weekly to multiple daily, plus how to automate higher frequency through WordPress without adding to your workload.
Three steps to turn your newsletter into a paid subscription engine: free registration, separate free and paid newsletters with distinct purposes, and fearless send frequency.
Learn why high meter counts make your paywall invisible and how the "one-and-one" framework accelerates email and revenue growth.
Small publisher teams can automate daily newsletters from WordPress, eliminate login friction, and turn category segments into high-value ad inventory without adding a minute of extra work.
One publisher added $1,000 monthly revenue with a single email asking subscribers to upgrade. Learn the nurturing path that turns free readers into loyal annual supporters.
Yes, people can bypass your paywall. No, it doesn't matter. The priority is growing your email list—your owned audience that converts regardless of who sneaks through.
A local news publisher gave away all their web content while gating a PDF flipbook through PayPal. One framework change later: 104% revenue growth and 2,500 newsletter subscribers.
