Split the List: How to Run Free and Premium Newsletters That Convert
One newsletter for everyone waters down your upgrade pitch. Split your list into free and premium versions so each one does its job.
How Small Boats Monthly Grew Its Audience 20% in 30 Days (and Converted 30% to Paid)
Small Boats Monthly grew audience 20% in 30 days and converted nearly 30% of free registrations to paid by ditching PDFs for web-native issues and a registration wall.
5 Tactics for WordPress Subscriber Retention
Publisher Summary Keeping the subscribers you already have is the cheapest growth lever in publishing. A 5% lift in retention can drive 25-95% more profit, per Bain & Company’s classic research. WordPress publishers leak subscribers through fixable issues: plugin conflicts…
The Registration Pop-Up Test That Crashed Sign-Ups 75%
A publisher swapped one phrase on their registration pop-up. Daily sign-ups crashed from 40 to 10 in hours. The full breakdown, the benchmarks, and a framework you can copy.
KB Independent’s Hybrid Revenue Playbook
How a Florida nonprofit news outlet moved past donations to a hybrid model with free registrations, paid memberships, and group subscriptions that's outperforming donation-only by far.
The false economy of cutting email costs
Two publishers tried to fix their ballooning email costs. One deleted 30,000 contacts. The other cut from daily to weekly. Both lost paid signups within weeks.
AI-Powered Local Calendar: How Salem Reporter Became the Go-To Events Destination
Salem Reporter's AI events calendar drove 16,000 page views in two months, 60%+ newsletter open rates, and a 4% bounce rate. Here's what made it work.
What Traditional Publishers Can Learn from Newsletter Creators
Dylan Redekop of Growth Currency shares how traditional publishers can apply newsletter creator tactics: cross-promotions, reply tracking, lead magnets, and drip sequences that convert.
The 4 Newsletter Cadences Publishers Need to Know
Most publishers aren't emailing enough. Four newsletter cadences from weekly to multiple daily, plus how to automate higher frequency through WordPress without adding to your workload.
The Newsletter Setup That Grows Email Lists 20% Faster
Three steps to turn your newsletter into a paid subscription engine: free registration, separate free and paid newsletters with distinct purposes, and fearless send frequency.
Why your 5-Article Content Meter Is Invisible
Learn why high meter counts make your paywall invisible and how the "one-and-one" framework accelerates email and revenue growth.
How to Automate Your Newsletter (and Why Cadence Converts)
Small publisher teams can automate daily newsletters from WordPress, eliminate login friction, and turn category segments into high-value ad inventory without adding a minute of extra work.
The Upgrade Path: Nurture to Higher Price Tiers
One publisher added $1,000 monthly revenue with a single email asking subscribers to upgrade. Learn the nurturing path that turns free readers into loyal annual supporters.
The Truth About Paywall Evasion: AI, Google, and Password Sharing
Yes, people can bypass your paywall. No, it doesn't matter. The priority is growing your email list—your owned audience that converts regardless of who sneaks through.
From PayPal Chaos to 104% Revenue Growth: A Local Story
A local news publisher gave away all their web content while gating a PDF flipbook through PayPal. One framework change later: 104% revenue growth and 2,500 newsletter subscribers.
Create a free account, or log in.
Gain access to all articles, case studies, and our weekly newsletter.