The Publisher Flywheel: 4 Steps to Own Your Audience and Grow Revenue
Google traffic is down 30%+ and AI is eating clicks. Pete walks through the 4-step Publisher Flywheel that grew The Spanish Eye 800% in 12 months.
The “No-Paywall” Paywall Strategy
Episode Summary An incognito local news publisher (about 60k monthly visitors) keeps every article free, yet still pulls reader revenue. A generous registration wall (3 free articles, wall on article 4) is converting at 5.7% and brought in 2,200+ registered…
5 Tactics for WordPress Subscriber Retention
Publisher Summary Keeping the subscribers you already have is the cheapest growth lever in publishing. A 5% lift in retention can drive 25-95% more profit, per Bain & Company’s classic research. WordPress publishers leak subscribers through fixable issues: plugin conflicts…
Why Shrinking Search Traffic Can Mean More Revenue Per Reader
Google’s AI is filtering your traffic. While search clicks are dropping, reader intent is rising. Here are four moves to capture high-value subscribers and grow your revenue.
From PayPal Chaos to 104% Revenue Growth: A Local Story
A local news publisher gave away all their web content while gating a PDF flipbook through PayPal. One framework change later: 104% revenue growth and 2,500 newsletter subscribers.