Pete Ericson

Pete Ericson

Revenue nerd helping publishers flourish in the digital age. From New Hampshire's Upper Valley, Pete has helped over 1,000 publishers grow subscription revenue through Leaky Paywall, Flowletter, UniPress, and AI Local Calendar.
  • Joined: February 4, 2026
  • Articles: 37

Your Subscription Checkout Is Losing Readers Who Already Said Yes

A reader who clicks Subscribe has already decided to pay. Across the publishers we work with, platforms that sit between you and Stripe lose 6% to 10% of subscribers a year to failed payments, versus 4% to 7% on native Stripe. The first checkout leaks too: a study of more than 500 US newspapers found over 90% of readers who started a subscription purchase didn't finish. This piece shows where your checkout loses readers who already said yes, how a registration wall turns checkout into an upgrade, why Northshore Magazine's login page became its top revenue source in 30 days, and a five-minute audit you can run today.

Salem Reporter’s 5-Month Journey to Audience and Revenue Growth

Salem Reporter, a digital-only local newsroom in Oregon's capital, added 71 paid subscribers, 640 free registrations, and 57 paid trials in a single 30-day window. The setup is strict on purpose: one free article, then a required free registration for one more, then an upgrade message. In this teardown, Pete and Tyler Channell of Paywall Project walk through every step of Salem's funnel and the fear each one answers. You'll see why an in-article registration wall beats popups, why a paid newsletter can stay small, how two standing asks in every free send drive conversions, and how direct local ads and paid obituaries add revenue on top of subscriptions.

How Mexico News Daily Took Back Control of Its Subscriber Data in Under 60 Days

Mexico News Daily spent years on a proprietary subscription platform that controlled its own funnel: every pricing test needed a vendor's sign-off, and every export of subscriber data ran into a wall. Moving to an open-source stack with Stripe billing and a registration wall took less than 60 days, migration included. The result: a 9% free-to-paid conversion rate, which lands at the strong end of the typical 5-10% range publishers see with real nurturing. More importantly, Mexico News Daily now owns its pricing, its data, and its ability to test both without waiting on someone else's product roadmap. In a market where organic search traffic is shrinking, that kind of control isn't optional anymore.

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