The Registration Pop-Up Test That Crashed Sign-Ups 75%
A publisher swapped one phrase on their registration pop-up. Daily sign-ups crashed from 40 to 10 in hours. The full breakdown, the benchmarks, and a framework you can copy.
Pete Ericson
Revenue nerd helping publishers flourish in the digital age. From New Hampshire's Upper Valley, Pete has helped over 1,000 publishers grow subscription revenue through Leaky Paywall, Flowletter, UniPress, and AI Local Calendar.
KB Independent’s Hybrid Revenue Playbook
How a Florida nonprofit news outlet moved past donations to a hybrid model with free registrations, paid memberships, and group subscriptions that's outperforming donation-only by far.
The false economy of cutting email costs
Two publishers tried to fix their ballooning email costs. One deleted 30,000 contacts. The other cut from daily to weekly. Both lost paid signups within weeks.
AI-Powered Local Calendar: How Salem Reporter Became the Go-To Events Destination
Salem Reporter's AI events calendar drove 16,000 page views in two months, 60%+ newsletter open rates, and a 4% bounce rate. Here's what made it work.
Why Shrinking Search Traffic Can Mean More Revenue Per Reader
Google’s AI is filtering your traffic. While search clicks are dropping, reader intent is rising. Here are four moves to capture high-value subscribers and grow your revenue.
What Traditional Publishers Can Learn from Newsletter Creators
Dylan Redekop of Growth Currency shares how traditional publishers can apply newsletter creator tactics: cross-promotions, reply tracking, lead magnets, and drip sequences that convert.
How a Fishing Publisher Built an AI-Proof Audience in One Quarter
The Fisherman tripled free registrations and boosted paid subscriptions by tightening their registration wall — a direct response to AI overviews draining their niche content.
The 4 Newsletter Cadences Publishers Need to Know
Most publishers aren't emailing enough. Four newsletter cadences from weekly to multiple daily, plus how to automate higher frequency through WordPress without adding to your workload.
The Newsletter Setup That Grows Email Lists 20% Faster
Three steps to turn your newsletter into a paid subscription engine: free registration, separate free and paid newsletters with distinct purposes, and fearless send frequency.
Why your 5-Article Content Meter Is Invisible
Learn why high meter counts make your paywall invisible and how the "one-and-one" framework accelerates email and revenue growth.