Why your 5-Article Content Meter Is Invisible
Learn why high meter counts make your paywall invisible and how the "one-and-one" framework accelerates email and revenue growth.
Pete Ericson
Revenue nerd helping publishers flourish in the digital age. From New Hampshire's Upper Valley, Pete has helped over 1,000 publishers grow subscription revenue through Leaky Paywall, Flowletter, UniPress, and AI Local Calendar.
Stop Losing Subscribers: A Flyer Magazine Teardown
A Subscription Optimizer teardown reveals five retention fixes for niche publishers: recurring billing, dynamic menus, newsletter segmentation, and smarter paywall messaging.
Mexico News Daily: Growing 100% Reader Revenue
Mexico News Daily runs on 100% reader revenue with zero ads. Here's how Travis Bembenek built a subscription funnel that grows by giving readers a better experience.
How to Automate Your Newsletter (and Why Cadence Converts)
Small publisher teams can automate daily newsletters from WordPress, eliminate login friction, and turn category segments into high-value ad inventory without adding a minute of extra work.
The Upgrade Path: Nurture to Higher Price Tiers
One publisher added $1,000 monthly revenue with a single email asking subscribers to upgrade. Learn the nurturing path that turns free readers into loyal annual supporters.
20% Free-to-Paid Conversion with a Registration Funnel
Free registration generated 16x more signups than a standard newsletter form—same site, same month. This episode breaks down the tight funnel strategy behind a 20% free-to-paid conversion rate.
The Truth About Paywall Evasion: AI, Google, and Password Sharing
Yes, people can bypass your paywall. No, it doesn't matter. The priority is growing your email list—your owned audience that converts regardless of who sneaks through.
Website Teardown: Boca Raton Tribune
Four subscription plans, ad blocker popups, and buried navigation—the Boca Raton Tribune has the content but too much friction between reader and subscriber. Here's how to clear the path.
From PayPal Chaos to 104% Revenue Growth: A Local Story
A local news publisher gave away all their web content while gating a PDF flipbook through PayPal. One framework change later: 104% revenue growth and 2,500 newsletter subscribers.
Small Boats Drives Subscriptions with Email & Pinterest
One email a month became two emails a week. The result: 51% open rates, 21 Pinterest-driven subscriptions monthly, and 80-90% renewal rates. Email isn't promotion—it's the product.