Getting Found When AI Answers Everything
James Baldacchino on making publisher content extractable for AI search, mining your archive for assets only you can build, and owning the audience directly.
Pete Ericson
Revenue nerd helping publishers flourish in the digital age. From New Hampshire's Upper Valley, Pete has helped over 1,000 publishers grow subscription revenue through Leaky Paywall, Flowletter, UniPress, and AI Local Calendar.
How to Successfully Kill Your Print Edition (And Live to Tell About It)
A 30-year-old home brewing magazine went 100% digital and survived. Here's the year-long plan that kept advertisers, retained readers, and turned email into the product.
Split the List: How to Run Free and Premium Newsletters That Convert
One newsletter for everyone waters down your upgrade pitch. Split your list into free and premium versions so each one does its job.
How Small Boats Monthly Grew Its Audience 20% in 30 Days (and Converted 30% to Paid)
Small Boats Monthly grew audience 20% in 30 days and converted nearly 30% of free registrations to paid by ditching PDFs for web-native issues and a registration wall.
5 Tactics for WordPress Subscriber Retention
Publisher Summary Keeping the subscribers you already have is the cheapest growth lever in publishing. A 5% lift in retention can drive 25-95% more profit, per Bain & Company’s classic research. WordPress publishers leak subscribers through fixable issues: plugin conflicts…
The Registration Pop-Up Test That Crashed Sign-Ups 75%
A publisher swapped one phrase on their registration pop-up. Daily sign-ups crashed from 40 to 10 in hours. The full breakdown, the benchmarks, and a framework you can copy.
KB Independent’s Hybrid Revenue Playbook
How a Florida nonprofit news outlet moved past donations to a hybrid model with free registrations, paid memberships, and group subscriptions that's outperforming donation-only by far.
The false economy of cutting email costs
Two publishers tried to fix their ballooning email costs. One deleted 30,000 contacts. The other cut from daily to weekly. Both lost paid signups within weeks.
AI-Powered Local Calendar: How Salem Reporter Became the Go-To Events Destination
Salem Reporter's AI events calendar drove 16,000 page views in two months, 60%+ newsletter open rates, and a 4% bounce rate. Here's what made it work.
Why Shrinking Search Traffic Can Mean More Revenue Per Reader
Google’s AI is filtering your traffic. While search clicks are dropping, reader intent is rising. Here are four moves to capture high-value subscribers and grow your revenue.