Website Teardown: Nonchalant Magazine
Their premium interviews are free on YouTube. Their subscribe page doesn't answer "What's in it for me?"
Pete Ericson
Revenue nerd helping publishers flourish in the digital age. From New Hampshire's Upper Valley, Pete has helped over 1,000 publishers grow subscription revenue through Leaky Paywall, Flowletter, UniPress, and AI Local Calendar.
Modern Drummer: From Print Legacy to Digital Powerhouse
Hard paywall: zero digital subscriptions. Metered paywall: 900 subscriptions in two weeks. Modern Drummer proved that letting readers experience your content sells better than any ad.
How to get 94% Faster Load Times for Logged-In Subscribers
502 errors during traffic spikes. Subscribers seeing the wrong content. Cache hit ratios in freefall. Then First Things switched hosts and cut logged-in load times by 94%.
7 Revenue Killers That Sank a 240-Year-Old Newspaper
"They treated their visitors like enemies." A 240-year-old newspaper demanded payment before value, gated newsletter signups behind logins, and left $14 million on the table.