From PayPal Chaos to 104% Revenue Growth: A Local Story
A local news publisher gave away all their web content while gating a PDF flipbook through PayPal. One framework change later: 104% revenue growth and 2,500 newsletter subscribers.
A local news publisher gave away all their web content while gating a PDF flipbook through PayPal. One framework change later: 104% revenue growth and 2,500 newsletter subscribers.
One email a month became two emails a week. The result: 51% open rates, 21 Pinterest-driven subscriptions monthly, and 80-90% renewal rates. Email isn't promotion—it's the product.

Their premium interviews are free on YouTube. Their subscribe page doesn't answer "What's in it for me?"

Hard paywall: zero digital subscriptions. Metered paywall: 900 subscriptions in two weeks. Modern Drummer proved that letting readers experience your content sells better than any ad.

502 errors during traffic spikes. Subscribers seeing the wrong content. Cache hit ratios in freefall. Then First Things switched hosts and cut logged-in load times by 94%.

"They treated their visitors like enemies." A 240-year-old newspaper demanded payment before value, gated newsletter signups behind logins, and left $14 million on the table.