Publisher Summary Keeping the subscribers you already have is the cheapest growth lever in publishing. A 5% lift in retention can drive 25-95% more profit,…

A publisher swapped one phrase on their registration pop-up. Daily sign-ups crashed from 40 to 10 in hours. The full breakdown, the benchmarks, and a…

How a Florida nonprofit news outlet moved past donations to a hybrid model with free registrations, paid memberships, and group subscriptions that’s outperforming donation-only by…